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  1. 2020

Collective

Bethesda Fallout 4 Launch Campaign

Category:Best Use Of Creativity

Client:Bethesda

Target, Collective & Superhero delivered a complex strategy that involved gaining a controlling share of voice among several high profile game releases, across multiple formats, in many markets.

In short, the campaign was incredible, with creative design and builds perfectly reflecting Fallout 4's on and offline brand message smashing all campaign benchmarks and contributing towards the success of the campaign.