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  1. 2020

iProspect

PPC in Peak Season - Automating Stock Level Bidding & Tailoring Message By Audience

Category:Best Paid Search Campaign

Client:Thomas Cook UK & I

Building on an established position in the paid search marketplace, we wanted to deliver an exciting and innovative paid search campaign for Thomas Cook, to create stand out and cut through the noise in the competitor intensive travel trading peak at the start of the year.  Ultimately delivering ad copy which changed based on audience profile, and a custom script to dynamically tailor our bidding approach depending on available holidays flying from that location, our approach secured fantastic results for Thomas Cook in a business critical period.