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  1. 2020

MoneySuperMarket – Increasing PPC Efficiency Through Data Integration

Category:Best Paid Search Campaign


The introduction of enhanced campaigns has since resulted in the loss of control across devices which meant CPCs have been forced up since 2013 and conversion rates dropped as exposure to tablets and mobile increased. Google introducing their own format also intensified the auction. Using data to improve efficiency was key to counter the continuous rising CPCs.