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  1. 2020

Merkle | Periscopix

InsureandGo: Winners don’t always come in first

Category:Best Paid Search Campaign


After working together for almost a year, Periscopix and InsureandGo had a mutual feeling that the AdWords account could get more bang for its bucks. Moving the focus from revenue, to improving ROI by lowering the target ad position and splitting ad copy by Age Demographic enabled Periscopix to bring the focus back to growth but without losing sight of efficiency.