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  1. 2020

Merkle | Periscopix

Every Little Helps: The benefits of granular targeting & loving optimisation

Category:Best Paid Search Campaign

Client:Tesco GMO

Tesco and Periscopix took the view that everyone needs a bit of TLC every so often, even PPC campaigns. This meant tidying the accounts, getting budgets back on track and extending out the long tail.  Next came the exciting bits, applying for betas and developing advanced strategies with the aim of improving the efficiency and profitability of the Tesco accounts.