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  1. 2020

iProspect UK

British Gas Home Services: Keeping Homes Warm and Working

Category:Best Paid Search Campaign

Client:British Gas

Using innovative technology and techniques to target prospects, we served localised and weather dependent real time ads to leverage conversions in cold periods, knowing boiler services sales increase during these times.

We identified that there was an opportunity to align our bidding and ad copy with changes in the weather by location. In order to execute this working with our analytics team we built our own custom script.