Category:Best Overall Technology For Programmatic Trading
Rocket Fuel works with brands and agencies to optimise performance, awareness, and lift across marketing objectives, channels and devices. By applying artificial intelligence at big data scale, Rocket Fuel’s Moment Scoring™ technology performs a real-time calculation of each ad opportunity based on a marketer’s goal to determine the likelihood a consumer will engage in a desired action.
With Moment Scoring, marketers get a ROI advantage by reaching consumers at that precise moment when an ad can have the most impact. Rocket Fuel’s sophisticated AI can identify the most influential moments, regardless of channel and device, and distribute marketing spend accordingly.
Whist Rocket Fuel’s technology has, and is successfully prospecting and retargeting new clients for advertisers our Programmatic Marketing Platform learns from each moment of customer interaction to deliver and optimise media spend to engage, upsell, and retarget consumers across addressable programmatic channels including display, video, mobile, and social—simultaneously.
Using the Rocket Fuel Programmatic Marketing Platform and Moment Scoring technology advertisers have seen their CPA decrease whilst their ROI increases.