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  1. 2020

Google UK Ltd

Programmatic Guaranteed

Category:Best Overall Technology For Programmatic Trading

Client:Google

Programmatic Guaranteed: Bringing full programmatic capabilities to direct buys for both buyers and sellers.  This is the first time a product has the ability to see and utilise a holistic view of the display ecosystem - reservations and programmatic media are no longer in silos.

Programmatic Guaranteed is a DoubleClick solution for partners using DFP on the Publisher side and buyers using DoubleClick Bid Manager.

With this product we are targeting Publisher sales and Agency buyers to bring greater efficiency to the IO/Direct sales process.