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  1. 2020

Digilant

Consumer Persona Data Solution for Pinpointing New Audiences Programmatically

Category:Best Overall Technology For Programmatic Trading

Client:Digilant

Many of today’s marketers are using outdated, human-generated persona and audience segmentation models. Digilant’s Consumer Persona modernizes the marketing persona by applying multiple programmatic data science models and algorithms to uncover previously unidentified, receptive audiences in a visually appealing graph. Armed with that knowledge marketers can adjust their creative to target and find additional unique audiences, driving higher campaign conversion.