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  1. 2020

ZenithOptimedia

Summer Coolers – “Come out and Play!”

Category:Best Mobile Campaign

Client:Costa Coffee

Leveraging a new programmatic approach, hyperlocal business chain targeting in DoubleClick Bid Manager, we drove a significant uplift in brand awareness with our target audience - people in close proximity to Costa stores. With this approach, we managed to run a more targeted and effective campaign, which was reflected in performance: we saw an 82% extra reach, 32% higher CTR, 30% lift in engagement and a 60% lower CPM.