Category:Best Cross Platform Campaign
Client:Asda / Carat.
Retailers across the country raise the bar each Christmas in order to reach their target audience, and in this cluttered environment it can be difficult for brand’s message to be heard (and more importantly) seen. Teads and Asda began discussions about a campaign to complement their TV ad spots, whilst attracting a truly unique, engaged audience over a 24-hour period. Carat encouraged Asda to choose Teads’ inRead Everywhere solution across desktop, mobile and tablet.
The reach-cast was the first of its kind globally, an innovation which reached an unprecedented one million truly unique completed views in just one day, with 70% delivered on mobile.