Category:Best Cross Platform Campaign
Renault and their media agency Manning Gottlieb OMD, partnered with YuMe, a multi-screen video advertising company, to deliver an impactful cross-device branding campaign to capture the attention of their target audience for the launch of the all-new Renault KADJAR - in association with Jamie Oliver’s Food Tube Channel and Big Feastival.
YuMe delivered a category media first ad format, Ngage, which ensured the target audience had a seamless and engaging experience with the Renault creative regardless of which screen they were on- smartphone, tablet or desktop. The format enabled Renault to blend video play and interactivity to boost engagement with a branded slate and raise brand awareness.
The campaign performed successfully against Renault’s objectives, driving purchase intention and brand awareness metrics.