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  1. 2020

Merkle | Periscopix

Karen Millen: Full Purchase Funnel Activity

Category:Best Cross Platform Campaign

Client:Karen Millen

Karen Millen decided to rethink their digital strategy, giving awareness and acquisition a main focus. By moving from a last click and ROI focus to a full funnel strategy including both direct response and upper funnel activity, Periscopix ensured Karen Millen’s brand reach remained strong using a multichannel campaign approach with the main aim of winning new customers.