Category:Best Attribution Solution
Client:MolsonCoors - Carling
i2c’s attribution solution is different. It circumvents the need for complex technology solutions that blend data from multiple providers by simply linking the advertising exposure of real customers to their actual purchase decisions at a 1:1 customer level. It does this at scale across multiple offline and online channels, taking the guess work out of measurement and providing robust deterministic results as opposed probabilistic modelling. By tracking the customer across their path to purchase and determining exposure to each media touch-point we are able to quantify the impact of a particular channel and to understand complex cross-media interactions. It helps our clients to choose the most effective channels and optimal media mix.