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  1. 2020

Visual IQ

Visual IQ Gives Sky Italia a View From the Top Down

Category:Best Attribution Solution

Client:Sky Italia

Visual IQ’s IQ Intelligence Suite is the only advanced marketing attribution platform on the market that seamlessly combines top-down and bottom-up modelling techniques to help brands achieve maximal marketing efficiency. Just ask Sky Italia. Leveraging the platform’s integrated top-down/bottom-up capabilities, the company was able to increase sales while reducing CPA by a whopping 28% in just three months.