Category:Best Attribution Solution
Do display ads help drive performance?
At present the three possible measurement approaches available; charity tests, web analytics and advanced statistical attribution, are costly at best and misleading at worst when tackling this question.
Clients urgently need a scaleable, proportionate attribution solution to answer this.
DisplayLift is MEC’s response.
DisplayLift has been implemented on twelve campaigns across five diverse performance advertisers.
The average improvement in CPA has been between 10-15% simply by optimising publishers within the campaign using DisplayLift’s incremental results