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  1. 2020

MediaCom

British Gas Homecare: Winter is coming

Category:Paid Search

Client:British Gas

For every 1-degree temperature is below the seasonal norm, sales for British Gas HomeCare products increase by 3%.

We created a script that automated our paid search bids based on temperature and engineer availability, allowing British Gas to maximise sales and maintain good service. Sales increased 45% year on year.