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  1. 2020

the7stars

Twenty One Pilots - Trench

Category:Omni-Channel

Client:Atlantic Records UK

Our brief was to announce the return of Twenty One Pilots and deliver a campaign that beat the sales figures of anything the band had done previously.

Our strategy was to play to the band’s strengths: their social following. Everything was designed for social amplification, making sure everything was designed to be as sharable as possible.