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  1. 2020

M&C Saatchi Performance

EDF Energy – ‘The Smart Home Store’

Category:Omni-Channel

Client:EDF Energy

EDF Energy wanted to expand their brand so were launching themselves into the smart home space. It was directed at an audience who were open to smarter living but needed help and reassurance to take this first step. Using a cross-channel digital media strategy, M&C Saatchi Performance were tasked with supporting the launch of the store, bringing awareness to the products and their uses, and generating sales with a campaign.