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  1. 2020

MediaCom

Coca-Cola - “Alexa…send me a Coca-Cola”

Category:Omni-Channel

Client:The Coca-Cola Company

In today’s tough retail climate identifying new routes to reach and engage customers is crucial to unlocking growth for brands.

By coupling a piece of revolutionary sampling technology with intelligent FMCG planning we supercharged Coca-Cola’s AV activity and created the biggest ever voice sampling campaign, delivering 400,000 drinks to the very heart of the nation’s homes.