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  1. 2020

Infectious Media

Unlocking new audiences for John Lewis Finance by breaking down data from across the partnership

Category:Most Effective Use Of Data

Client:John Lewis Finance

To earn new customers for its finance products, John Lewis Finance and Infectious Media ran a programmatic campaign that unified data from across the John Lewis Partnership to identify the most relevant customers. As each stage of the campaign delivered impressive success, new uses of data expanded the campaign - leading to performance up to 89% under the target cost per acquisition.