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  1. 2020


ForwardPMX - Reaching New Heights with Virgin Holidays

Category:Most Effective Use Of Data

Client:Virgin Holidays

Package holidays are not impulsive purchases and as such it can take up to three months for a media interaction to result in a booking. This presents an enormous challenge for performance marketing channels who rely on timely and current data to make real time decisions, and where most technology is built to serve simple 30-day cookie windows. To solve this problem, we built a bespoke forecasting tool which can, with precision, predict the likelihood of any of our media interactions leading to a booking.