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ForwardPMX and Lovehoney - Product Propensity to Purchase

Category:Most Effective Use Of Data


Content plays a substantial part in Lovehoney’s business and these efforts need to be meticulously planned and executed, as a ‘how to’ video could be the make or
break factor for a customer when deciding whether a product is right for them. Producing content pieces come at a considerable cost to the business in terms of time and resources, and without a thorough understanding of how effective they are, can be wasted efforts.