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  1. 2020

Captify

Driving awareness and consideration for the newly launched Bose noise-masking Sleepbuds, powered by Search Intelligence

Category:Most Effective Use Of Data For Creativity

Client:Bose

In the first of its kind campaign, Bose partnered with Mediacom Global and Search Intelligence leader, Captify, for a game-changing product launch across International markets in a completely new category for the brand. Utilising dynamic data-driven audience strategies, this campaign connected the new ‘Bose noise-masking Sleepbuds’ with the people that needed them the most.