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  1. 2020


ClearScore & Sizmek Driving value through eligibility-based personalisation

Category:Most Effective Use Of Data For Creativity


Sizmek and Clearscore built a programmatic strategy to monetise their existing users with an innovative, purely personalised display campaign. Credit score data and eligibility sat at the heart of the targeting logic, user onsite behaviour powered the creative and as a result exceeded incremental ROI targets by 262%