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  1. 2020

CHEQ

Chief Blocking Officer

Category:Most Effective Use Of Creativity

Client:CHEQ

CHEQ is disrupting ad-verification by enabling clients to block brand safety violations and ad-fraud in absolute real time. So, we decided to let the industry know we’re the best at blocking by appointing Dikembe Mutombo, the best shot blocker in NBA history, as our Chief Blocking Officer. We launched a multifaceted campaign, announcing the hire and owning the blocking category.