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  1. 2020

Omnicom Media Group Programmatic

The Omnicom Premium Content Package

Category:Most Effective Programmatic Media Partnership


To tackle clients’ brand safety reticence around YouTube, we collaborated with key publishing partners and content producers to launch the Omnicom Premium Content Package, providing transparency, control and flexibility on YouTube through the 1:1 deals brokered.  As a result, we shifted 6% of our open-market video buying into PCP in 2018 and drove higher yields for our partners.