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  1. 2020

Sizmek

Sizmek and Kaspersky Lab: Global Full funnel Activation delivered through enhanced AI modelling

Category:Most Effective Programmatic Media Partnership

Client:Kaspersky Lab

Kaspersky Lab and Sizmek had a vision to create a data-driven, full-funnel programmatic strategy delivering world class results at scale. Working alongside Kaspersky and attribution partner Visual IQ, Sizmek optimised its technology platform to further AI-powered, data-driven capabilities.  Kaspersky’s Head of Digital Media said ‘The strategy built with Sizmek has allowed us to achieve first-class results and stay ahead of the competition