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  1. 2020

Infectious Media

Setting future standards for real-time programmatic out-of-home with John Lewis

Category:Most Effective Programmatic Media Partnership

Client:John Lewis & Partners (Home Solutions)

John Lewis Home Solutions saw an opportunity to drive brand awareness with an outdoor advertising campaign bought programmatically in real-time for the first time. Infectious Media modified its demand side platform to integrate with Broadsign to bid on inventory in a real-time auction - allowing Infectious Media to manage bids in real-time, and determine differences in outcomes when analysing the campaign.