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  1. 2020

Google UK Ltd.

Delivering digital transformation

Category:Most Effective Programmatic Media Partnership

Client:Immediate Media Ltd

Immediate were typical of many publishers, with a complex flow of partner integrations and inefficient optimisation and, as part of their overall tech strategy, asked Google to work with them to help deliver a better, more efficient, set-up that would meet their goals of reducing complexity, improving efficiency and delivering substantial growth in programmatic revenue.