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  1. 2020


Vodafone’s highly targeted geo-data mobile advertising strategy



To promote its Giga Cube product, Vodafone developed an innovative data strategy using mobile in-app. Working with Adform and Adsquare, Vodafone was able to harness three sources of geo-data to target the right audience programmatically. The campaign achieved a return on Ad Spend (RoAS) of 3.4 with overall sales uplift of the Giga Cube recorded at 49.6% across all channels.