Next and Zenith approached JustPremium to drive cut through, retention and most importantly sales over the Christmas period, through mobile devices.
All parties collaborated to build a unique solution specifically for Next. As such the ‘Mobile Skin’ was born, with Next being the global launch partner of this format.
Overall, the Christmas campaign achieved better than benchmark results for conversions and CPA and additionally an overall positive ROI was achieved. The ROI generated by the retargeting audience created by this awareness activity achieving an ROI 5x that of standard retargeting over the same time period.