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  1. 2020


Reallocating the ‘Google Tax’ to drive campaign wide DR efficiency

Category:Leisure And Travel

Client:Solmar Villas

Solmar Villas 2018/19 objective was to grow revenue +20% whilst reducing reliance on generic PPC by 30% by finding new and innovative ways to win in an ultra-competitive space.  With the introduction of new technology and creative formats, data analysis and activation, and a model for measuring success, the business was ready to support Solmar Villas as a challenger brand.