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  1. 2020


Driving awareness of Universal Orlando Resort's new end-to-end holiday offering with a next-generation audience, powered by Search Intelligence

Category:Leisure And Travel

Client:Universal Orlando Resort

In their first online brand campaign ever, Universal Orlando Resort (UOR) partnered with Mediacom Birmingham and Search Intelligence leader, Captify, to drive awareness of Universal Orlando Resort as a end-to-end holiday offering. Utilising dynamic data-driven audience strategies, Universal Orlando Resort engaged a brand new millennial audience and conquested share of search from key competitors in the long-haul travel market.