Next and Zenith approached JustPremium to drive cut-through, retention and most importantly sales over the Christmas period.
All parties collaborated to build a suite of High Impact creatives, that were traded programmatically across thousands of brand safe premium domains.
The campaign featured contextually relevant marketing messages that were updated at regular intervals throughout the flight.
Overall, the Christmas campaign achieved better than benchmark results for conversions and CPA and additionally an overall positive ROI was achieved. The ROI generated by the retargeted audience created by this awareness activity achieved an ROI 5x that of standard retargeting over the same time period.