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  1. 2020

Wavemaker

F1: Unleashing the Greatest Racing Spectacle on the Planet

Category:High Impact

Client:F1

For a long time, F1 had put the needs of fans second & the fan experience had suffered as a result. To stem the decline & return the sport to growth, we needed to give F1 back its edge. Social media was the natural choice for F1, By end of 2018, F1 became the fastest growing sport on social media, with up to 75% of growth directly attributable to paid media alone.