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  1. 2020

Fetch Media Ltd

Winning Brand Affinity for The Telegraph

Category:Grand Prix

Client:The Telegraph

Recognising their traditional print audience was in natural decline, The Telegraph and their agency, Fetch, were challenged with how to make the brand relevant to a younger, mobile-first audience. By uniquely combining audience data and editorial expertise, to deliver meaningful content across platforms using dynamic, automated advertising, the campaign made high quality journalism relevant to a whole new audience.