Category:Effective Digital Media Buy
Client:Shell Car Wash Germany
Shell Car Wash In Germany worked with SpotCom and GroupM in summer 2018 to develop an innovative audio campaign using AdsWizz’s ShakeMe technology to drive increased user engagement. Listeners were invited to shake their phone during an audio ad to download a coupon. The campaign exceeded expectations, delivering an engagement rate nearly 20x higher than a typical mobile display ad.