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  1. 2020

Infectious Media

Bringing real-time, programmatic intelligence to out-of-home for John Lewis

Category:Branding

Client:John Lewis & Partners (Home Solutions)

Planned using data from the brand’s display campaigns, John Lewis Home Solutions drove brand awareness with an outdoor campaign bought programmatically in real-time for the first time. It also brought a new standard of rigour to the measurement of the out-of-home channel to show tangible brand uplift from the campaign.