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  1. 2020

Omnicom Media Group Programmatic

OMG Programmatic UK

Category:Best Digital Advertising Team

Client:NA

Focusing on brand safety, transparency and powering client results, Omnicom Media Group UK’s Programmatic (OMGP) team achieved significant developments in 2018. OMGP launched two products focused on alleviating trading concerns with YouTube, built custom algorithms delivering 35% higher efficiencies, conducted a fraud analysis for a client recouping £3.3M annual value and grew billings 20% YOY.