Category:Best Buy Side Innovation
Client:Currently Used on Multiple Buy-Side Clients
IPONWEB’s Optimal Price Discovery (OPD) solution takes market dynamics and uses them as cost saving devices. Utilising machine learning and bespoke algorithms, IPONWEB is able to detect SSP auction mechanics, predict auction clearing prices, and submit optimal bid prices. The result is a reduction in the cost of media while win rates, volume and quality of media purchased remain constant.