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  1. 2020

Infectious Media

How out-of-home advertising was freed by real time programmatic trading

Category:Best Buy Side Innovation

Client:John Lewis & Partners (Home Solutions)

John Lewis’ Home Solutions business saw an opportunity to drive brand awareness with an outdoor advertising campaign bought programmatically, in real-time. Using data from the brand’s display campaigns and its website activity, Infectious Media brought programmatic-style planning and digital rigour and transparency to out-of-home measurement - revitalising the outdated practices in this branding channel.