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  1. 2020

ForwardPMX

ForwardPMX - Reaching New Heights with Virgin Holidays

Category:Best Attribution Solution

Client:Virgin Holidays

We identified that the lack of timely data to make optimisation decisions due to Virgin Holiday operating a 90-day attributed purchase window attribution model, with corresponding cookie lags, was a major obstacle to us being able provide timely, accurate optimisation and drive significant performance increases on their account. With no solution in the market available for us to use, ForwardPMX built a bespoke forecasting and attribution model to overcome the challenges of the purchase window.