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  1. 2020


ForwardPMX and Lovehoney - Product Propensity to Purchase

Category:Best Attribution Solution


ForwardPMX have been working with Lovehoney, the UK's most popular online retailer for adult toys and lingerie for nine years across content, paid search, display and data science. Content plays a substantial part in Lovehoney’s business and these efforts need to be meticulously planned and executed, as a ‘how to’ video could be the make or break factor for a customer when deciding whether a product is right for them. Producing content pieces come at a considerable cost to the business in terms of time and resources, and without a thorough understanding of how effective they are, can be wasted efforts.