Grand Prix

The best of the best, all entries submitted will be automatically in the running for the Grand Prix.

Chair Award

Chosen by our Chair Person as their favourite entry.

Media Agency of the Year

This award will recognise an agency who has demonstrated excellence over the past year. Only companies entering other categories in the awards may enter for Agency of the Year. Please provide examples of:

1. Growth of revenues

2. Acquisition of clients

3. Success of campaigns

4. Testimonials from clients.

You may also use other evidence such as new innovations, internal changes or other specific achievements that showcase the differences your agency has made over the past year.

Digital Advertising Brand Team of the Year

Discuss the structure of the team. Describe the team's marketing activities over the past year. Demonstrate results produced by these activities and how they impacted on the overall company.

Best Digital Advertising Team

Discuss the structure of the team. Describe the team's marketing activities over the past year. Demonstrate results produced by these activities and how they impacted on the overall company.

Best Ad Ops Team

Discuss the structure of the team. Describe the team's marketing activities over the past year. Demonstrate results produced by these activities and how they impacted on the overall company.

Rising Star

In this category we want to give recognition to a talented individual who has 3 years experience or less. In the entry you could include evidence such as work ethic, client management, new business wins or doing something impactful that gives them the deserving title of Rising Star of the Year.

Finance and Professional Services

In the sector strategy or campaign categories, judges will be interested to see how you executed a plan which made a difference to the overall objectives. What innovation was used? How did you incorporate creativity? Did you use data? What did you do that made a difference to the success of this campaign that is worth recognition?

For any financial service including insurance, banking, accountancy, engineering etc.

Not for Profit

In the sector strategy or campaign categories, judges will be interested to see how you executed a plan which made a difference to the overall objectives. What innovation was used? How did you incorporate creativity? Did you use data? What did you do that made a difference to the success of this campaign that is worth recognition?

For work briefed and implemented for a charity or not for profit organisations. Please supply the registered charity number for the client within the accompanying report.

Music and Entertainment

In the sector strategy or campaign categories, judges will be interested to see how you executed a plan which made a difference to the overall objectives. What innovation was used? How did you incorporate creativity? Did you use data? What did you do that made a difference to the success of this campaign that is worth recognition?

For any organisation in the music and entertainment industry.

Leisure and Travel

In the sector strategy or campaign categories, judges will be interested to see how you executed a plan which made a difference to the overall objectives. What innovation was used? How did you incorporate creativity? Did you use data? What did you do that made a difference to the success of this campaign that is worth recognition?

For any business in the leisure and travel industry.

Retail or Ecommerce

In the sector strategy or campaign categories, judges will be interested to see how you executed a plan which made a difference to the overall objectives. What innovation was used? How did you incorporate creativity? Did you use data? What did you do that made a difference to the success of this campaign that is worth recognition?

For any retail or ecommerce business or organisation.

FMCG

In the sector strategy or campaign categories, judges will be interested to see how you executed a plan which made a difference to the overall objectives. What innovation was used? How did you incorporate creativity? Did you use data? What did you do that made a difference to the success of this campaign that is worth recognition?

For any FMCG business or organisation.

B2B

In the sector strategy or campaign categories, judges will be interested to see how you executed a plan which made a difference to the overall objectives. What innovation was used? How did you incorporate creativity? Did you use data? What did you do that made a difference to the success of this campaign that is worth recognition?

For any B2B sector organisation, service or individual project.

Public Sector

In the sector strategy or campaign categories, judges will be interested to see how you executed a plan which made a difference to the overall objectives. What innovation was used? How did you incorporate creativity? Did you use data? What did you do that made a difference to the success of this campaign that is worth recognition?

For any public sector organisation, service, government body, or individual project.

Sport

In the sector strategy or campaign categories, judges will be interested to see how you executed a plan which made a difference to the overall objectives. What innovation was used? How did you incorporate creativity? Did you use data? What did you do that made a difference to the success of this campaign that is worth recognition?

For any sport business or organisation.

Automotive

In the sector strategy or campaign categories, judges will be interested to see how you executed a plan which made a difference to the overall objectives. What innovation was used? How did you incorporate creativity? Did you use data? What did you do that made a difference to the success of this campaign that is worth recognition?

For any organisation working in the automotive industry.

Health

In the sector strategy or campaign categories, judges will be interested to see how you executed a plan which made a difference to the overall objectives. What innovation was used? How did you incorporate creativity? Did you use data? What did you do that made a difference to the success of this campaign that is worth recognition?

For any organisation working in the health sector.

Mobile

Within the disciplines strategy or campaign categories, judges will want to see evidence of how you performed against the overall aims and objectives that you were working with. Make sure you give a clear outline of your story and share insights that will support your case such as creativity and innovation, evidence based results and testimonials.

For an innovative strategy or campaign that has engaged the target audience. This could include display advertising, contextual data like time and activity, etc. You could provide evidence such as click through performance, conversions and direct responses.

Omni-Channel

Within the disciplines strategy or campaign categories, judges will want to see evidence of how you performed against the overall aims and objectives that you were working with. Make sure you give a clear outline of your story and share insights that will support your case such as creativity and innovation, evidence based results and testimonials.

For agencies to demonstrate how they have bought and implemented a multi-channel campaign. Entries should demonstrate:

- Examples of innovation, value to the client, effectiveness of buy

- Evidence of a culture of clarity and transparency

Video

Within the disciplines strategy or campaign categories, judges will want to see evidence of how you performed against the overall aims and objectives that you were working with. Make sure you give a clear outline of your story and share insights that will support your case such as creativity and innovation, evidence based results and testimonials.

For an innovative strategy or campaign that has engaged the target audience with well-placed video ads.

Paid Search

Within the disciplines strategy or campaign categories, judges will want to see evidence of how you performed against the overall aims and objectives that you were working with. Make sure you give a clear outline of your story and share insights that will support your case such as creativity and innovation, evidence based results and testimonials.

For an innovative strategy or campaign that has engaged thetarget audience.Entries could demonstrate:

- Examples of click through, conversions and direct responses

- Other metrics that show objectives have been fulfilled 

- Return on investment for a client budget

Branding

Within the disciplines strategy or campaign categories, judges will want to see evidence of how you performed against the overall aims and objectives that you were working with. Make sure you give a clear outline of your story and share insights that will support your case such as creativity and innovation, evidence based results and testimonials.

Programmatic trading has become synonymous with direct response advertising but now is increasingly being used for branding campaigns. We want to reward the best of these. Entries should demonstrate:

- Imaginative use of data

- Creative placements

- Integration across platforms

Paid Social

Within the disciplines strategy or campaign categories, judges will want to see evidence of how you performed against the overall aims and objectives that you were working with. Make sure you give a clear outline of your story and share insights that will support your case such as creativity and innovation, evidence based results and testimonials.

For an innovative strategy or campaign that has engaged the target audience. This could include display advertising, contextual data like time and activity, etc. Entries could demonstrate:

- Examples of click through, conversions and direct responses

- Other metrics that show objectives have been fulfilled

High Impact

Within the disciplines strategy or campaign categories, judges will want to see evidence of how you performed against the overall aims and objectives that you were working with. Make sure you give a clear outline of your story and share insights that will support your case such as creativity and innovation, evidence based results and testimonials.

This category will reward a solid digital advertising campaign that has had a major cut through, delivering major engagement, impressive sales results or any other metric that would justify as being of high impact.

Best Overall Technology for Programmatic Trading

There is a huge array of technology vendors in the market. We are looking to reward the best technology solution out there. Entries should demonstrate:

• How your technology is demonstrably better than the others in the space, that it offers something new and different, greater efficiencies for users, greater insights, better ROI, better results.
• Testimonials highly recommended

Most Effective Use of Creativity

Whilst programmatic trading is growing hugely it is vital that it does not become synonymous with automation alone, but rather that it is used to help boost online creativity. We want to reward the most creative use of technology. Entries should demonstrate:

• Imaginative use of data
• Excellence in creative executions across platforms
• Innovative use of technology

Most Effective Use of Performance

For an innovative strategy or campaign that has engaged the target audience. This could include display advertising, contextual data like time and activity, etc. Entries should demonstrate:

• Examples of click through, conversions and direct responses
• Other metrics that show objectives have been fulfilled

Most Effective Programmatic Media Partnership

For agencies, advertisers and ad tech vendors to show how they have worked together to create an effective programmatic media proposition. Entries should demonstrate:

• Evidence of a successful partnership that facilitates value creation for the client, advertiser or brand
• How the partnership has evolved to maximise the skillset or platform for each party (e.g. Agency data planning, client first party data and vendor DMP or DSP)
• How the partnership has driven success (measurable results and/or competitive advantage for the client

Most Effective Use of Data

For agencies and/or advertisers to show how they have utilised data to drive the success of a campaign. Entries should demonstrate:

• Planning, unification and integration of data (e.g. First party CRM, third party data etc.)
• How the data has driven campaign success

Most Effective Use of Data for Creativity

Whilst programmatic works to get your ad seen, the creative must stand out to the target audience. This category will reward the best data driven creativity. Entries should demonstrate:

• Excellence in data driven creative executions across platforms
• Evidence of results

Best Attribution Solution

Rewarding the technology solution which proves most effective for both advertisers and media owners. We are looking for the best attribution solution in the industry with clear evidence of whythe solution is better than others available. Entries should demonstrate:

• Examples of the solution in action and how it has created greater client satisfaction

Best Buy Side Innovation

Entries should demonstrate a great awareness of client needs, creative use of media, formats and great results.

Best Publisher Innovation

This award recognises innovations in programmatic trading by publishers. Entries should demonstrate:

• How your product or platform has been innovative and different from others
• How this has had an impact on your company and its future and or the wider market.

Sell Side Innovation

Entrants should demonstrate a great return on investment, ability to work in collaboration with media owners and best use of a client budget.

Effective Digital Media Buy

For an innovative strategy or campaign that has engaged the target audience with display advertising. Entries should demonstrate:

• Examples of effectiveness in placement, automated buying and direct buying
• Other metrics that show objectives have been fulfilled
• Evidence of working directly with publisher

Best Cross Device Anti-Fraud Solution

Fraud is one of the biggest threats to the digital advertising world, costing advertisers millions of pounds per year. Entries for this category need to show evidence of how they prevent ads appearing on fraudulent impressions across online and mobile. We will be looking for solutions which combat not just GIVT but also can prevent against SIVT.

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The Drum Digital Trading Awards highlights 2018