The Drum Digital Advertising Awards, recognise and highlight the best examples of digital advertising in practice. We aim to reward those who can actively show that what they do, day in and day out, works for their clients and themselves. Now in its 6th year, the programme has gone from strength to strength and is one of the most respected and sought-after accolades in the industry. 

And as ever, this isn't just an awards show. This is just the start of an editorial programme and calendar of events culminating with the awards ceremony, showing The Drum's commitment to automated trading.  

Entries are open to anybody in the digital media/trading eco-system who can show that they offer a high value service or technology.
Agencies/companies must have had a UK or Europe presence for the last 6 months. The work judged should be either with UK / Europe based clients or international clients providing the agency/company is UK/ Europe based.

Entry Deadline -   Thursday 7 February 2019 
Nominations Announced - Thursday 14 March
Awards Ceremony - Wednesday 1 May

Who Can Enter?

Entries are open to anyone in the digital media/trading ecosystem who can show that they offer a high value service or technology. Including Advertisers, publishers, agencies, trading desks, technology companies etc.

Agencies/companies must be based within the UK or Europe or have produced work for a UK or Europe based client.

What Is Eligible?

All entries must have been live to market at some point between February 2018 and February 2019.
(Entries do not have to be created within this timescale)

Why Should you Enter?

Picking up an award proves that all the hard work was worth it. It gives teams and individuals the energy to keep pushing boundaries for another year.

Relationship building
It’s good to be reminded of why you work with great partners. Having the collaboration recognised by the industry is powerful stuff. Even more so if you all come along to the awards night to celebrate and pick up the trophy together.

If you’re picking up awards, you can also pick up the interest of new talent. You can expect smart people to be knocking at your door to see if you have a desk for them.

There’s no better way of getting publicity than for being excellent. The Drum covers the winners of the awards online and in print. With over 1 million unique visitors and over 200,000
social followers, that’s no small deal. We recommend that you use an award win for further PR opportunities too. If you achieve something this special, you really should make a noise about it and bang your own drum.

Knees up
Of course, what some might consider the most important part, is the awards show and our award shows are legendary. They’re a great opportunity to reward your staff and let your hair down.

Business development
Your customers and peers are always on the look-out for examples of best practice, the best work and the best people. A few extra trophies will give you a real advantage when you’re growing your business.

Entry Fees

First Entry: £225 + vat 
Additional Entries: £157.50 + vat

You may enter as many categories as you wish, however each entry must be treated as a separate entry and payment made for each.
Please note: You will only receive the additional entry rate when you submit and pay for all entries at the same time. 

We have an early bird special rate of 10% off your entry fee if you submit by 19 December 2018

Entries received after the deadline date will be subject to a 10% late fee. This will be added at the payment stage. 


Writing your Entry Report

Download the Call for Entry Pack for all you need to know.

Your full report should be no more than 1500 words250 words should be used for an executive summary.
Please note: You must use the correct template for the category you are entering;

The format for your report is as follows: 
To see what subject matter to cover in each category, see the categories page.

Your Executive Summary should summarise the key points of your report. This should be a maximum of 250 words.

Provide a brief description of project/campaign/strategy.

Provide details of the campaign/strategy’s budget.

Include your client’s brief and objectives, including any targets set.

Describe the strategy for achieving the above objectives.

Provide quantitative results including evidence of effectiveness prior and post campaign/strategy. Please provide comparable before and after figures. Use exact figures rather than %.
You may include graphs and images in your report as long is doesn’t exceed the file upload limit.

Include testimonials where possible to back up your results.

Tips for Entering

We often host awards workshops to hear from previous Drum judges and Award winners and find out the secret to an award winning entry.
Watch the video to find out their hints and tips. 

Other tips include:

  • Give each entry a unique title to grab the judges interest - try to avoid generic names e.g. Best strategy 
  • When writing your report don’t assume the judges have seen your work or campaign, give clear concise answers on the brief, the objectives and results and figures should include the starting point and any increases.
  • If not commercially necessary please do not add additional password protection.
  • Please include usernames and passwords, if required, for the judging.
  • Although not essential, testimonials can help reinforce statements made in your entry  

Entry Rules

Your Drum Digital Advertising Award entry must adhere to the rules below:

  1. Entries are open to anybody in the digital media eco-system and are based in the UK or Europe. If your company is outwith the UK/ Europe, the work must be for a client based in the UK/ Europe.
  2. Entries must be received no later than the published deadline date. Entries after this will be subject to an automatic 10% late fee (applied at checkout/on invoice).
  3. All submissions must be made online.
  4. All entries must have been live to market at some point between 7 February 2018 and 7 February 2019. (Entries do not have to be created within this timescale).
  5. Do not include password protection or if essential, include passwords for judges to access.
  6. All entries must be supplied and conform to the category rules/submission formats.
  7. Work entered into more than one category must be treated as a completely separate entry. Multiple entries can be made but separate payment must be made for each. Please note: you will ONLY receive the 2nd entry rate if you enter all your submissions at the same time. Leave your entries in your basket until you are sure they are complete. Refunds will not be given.
  8. The judging panel will only read and use the entries/reports for the purposes of the judging and are required to sign NDAs.
  9. The judges reserve the right to re-allocate entries that in their view are entered in an incorrect category. The judges also reserve the right to remove categories where entries do not meet the standard for nomination. These entries will not be refunded as they will have been judged accordingly.
  10. The judges’ decision is final.
  11. Due to the number of entries received, the awards cannot give feedback on individual entries.
  12. By entering these awards, you give the organisers the right to publish/exhibit screen grabs and/or submitted report. If you wish to upload a modified /less commercially sensitive version for publishing purposes, please do so on the entry upload form. 
  13. Entering physical work is at your own risk – entries will not be returned. Whilst every care will be taken in the storage of entries, the organisers will not accept responsibility for loss or damage of entries. 
  14. The organisers reserve the right to verify that all entries have been commercially produced for a commercial client where relevant. 
  15. All entries submitted must be legal. Any entries containing offensive material will be disqualified. Any entry that has a complaint upheld against it by the Advertising Standards Authority will be disqualified.
  16. The organisers reserve the right to publish/exhibit screen grabs and/or submitted report in relation to the awards. Please note nominated/winning reports may be published on or in The Drum magazine. If your report includes sensitive not for re-publication information,  Please clearly write this beside any such text. 
  17. The organisers reserve the right to verify that all entries have been commercially produced for a commercial client where relevant
  18. The judges' decision is final
  19. Due to the number of entries received we cannt give feedback about specific entries. 
  20. All entries submitted must be legal. Any entries containing offensive material will be disqualified

How Will my Entry be Judged?

After the entry deadline the judging panel will be given access to read your submission and view your images, videos and links online.
The judging panel will be looking for evidence of:

  • Clear strategic thinking
  • Innovation
  • Effectiveness
  • Tangible results
  • Clarity and Transparancy 

After the panel have carried out their pre-judging they will meet to discuss the entries and decide on the finalists, commendations and award winners.

When Will Finalists be Announced?

The finalists will be announced on the website on Thursday 14 March.

Follow us on Social to be the first in the know: @TheDrumAwards

All entrants will be notified when the announcement has been made and nominees will receive a congratulatory email.


When are the Results Revealed?

Those who are nominated will find out if they have won an award, received a commendation or remain a finalist at the 2019 awards ceremony which takes place on Wednesday 1 May at the London Marriott Hotel Grosvenor Square. 

The Awards Ceremony


A must for your awards calendar in 2019. With over 500 attendees, The Drum Digital Advertising Awards ceremony brings together the elite of the industry to celebrate and reward their successes over the past year.

The event is not only an awards presentation but it provides suppliers to the industry with the perfect platform to network with potential clients and those they wish to do business with.

Event Details

Date: Wednesday 1 May
Location: London Marriott Hotel Grosvenor Square
Time: 6.45pm
Dress code: Black-tie 

Included in your ticket is:

  • Entrance to the awards
  • drinks reception
  • 3 course dinner
  • Half a bottle of wine per person
  • Entertainment
  • The opportunity to catch up/network with colleagues.

As a sell out event year on year book early to avoid dissapointment. 

The Drum Digital Trading Awards highlights 2018