Global Head of Agency Partnerships

Nick Reid is Global Head of Agency Partnerships for Adobe and boasts almost two decades of experience in the UK media industry. Nick started his career at DoubleClick in 1999, when it was still just an ad sales house. Since that time, his career has taken him to some of the hottest brands and agencies in Europe. These include: four years at Mindshare managing accounts such as Volvo, Nike and Three mobile; Emap, where he became sales director on their digital team and as head of sales for MySpace, where he established the sales team in the UK and was one of the first ten employees this side of the Atlantic. Nick is a graduate of Leeds University where he read Philosophy.

Judging panel

Lara Izlan

Director, Advertising Platforms & Data Solutions
Auto Trader UK

Nick Reid

Global Head of Agency Partnerships

Cadi Jones

Commercial Innovation Director
Clear Channel UK

Filippo Salmaso

Global Programmatic Media Manager
Volkswagen AG

James Brown

EMEA Managing Director
Rubicon Project

Leo Brown

Director of Audience and Data, International
Ticketmaster / Live Nation

Dee Frew


Ellie Edwards Scott

Digital Consultant
Digital Thirst Ltd

Simon Halstead

Head of Open Demand EMEA
Oath Ad Platforms

Dora Michail

Managing Director, Digital
Telegraph Media Group

Hossein Houssaini

Global Head of Programmatic Solutions

James Diba

Client Partner
The Programmatic Advisory

Joanna Burton

VP European Strategy

Greg Carroll

‎Director of Programmatic Advertising UK

Paul Wright


Henry Eccles

Head of UK Commerce, Global Partnerships EMEA

Matt O'Neil

General Manager
The Media Trust