NESCAFÉ® Dolce Gusto® commissioned Jellyfish to create and bring to life highly-targeted, data-driven programmatic display campaigns for NESCAFÉ® Dolce Gusto® brand awareness and coffee machine sales growth.
Jellyfish’s aim was to work with NESCAFÉ to communicate the right triggers, at the right time, in impactful, brand safe and contextually relevant places to generate brand engagement and coffee machine sales.
The campaign spanned mobile, video and display and the audience was identified through audience signals and refined using site, shopping data and coffee machine sales data. The campaign always strives to include innovative, new and impactful formats that are highly relevant to the target audience.
It was also designed specifically to complement NESCAFÉ’s TV advertising which was achieved through a collaborative partnership with ZenithOptimedia; ensuring consistent brand presence.
Overall NESCAFÉ wanted to be the best selling coffee machine in the UK. They did just this closing 2015 as the number one best-selling pod coffee machine, selling over 600,000 machines and have since increased unique visitor website traffic year-on-year from 2014 to 2015 by 11.5%, securing their industry leading position.