Global Head, Programmatic & MarTech
Expedia

Rory and his team are responsible for Expedia’s global programmatic media investments. With regional specialists located in London, Seattle and Singapore, he has driven the online travel agency’s shift from hybrid agency model to a fully scaled in-house operation. A three-year journey to date, the team have focused on establishing incrementality measurement methodologies, allowing them to confidently scale investment. Today, the program solidifies the brand’s position at the forefront of innovation as media and travel industries continue to evolve.

In 2015, Rory began work with Expedia as an independent consultant, authoring a programmatic RFP and requirements for the hybrid client/agency team. It was a brief that offered such rare opportunity, it ultimately concluded five successful years of consulting. This followed a decade in agencies, where his experience spanned the advent of SEO and SEM through to the early evolution of programmatic buying.

Regularly commuting 530 miles to London via car, plane, train and bicycle, Rory believes it’s a small price to pay for living in the Scottish wilderness.

Judging panel

Marco Bertozzi

VP Europe
Spotify

Ryan Buckley

Head of Programmatic
Hearst UK

David Billings

Head of Programmatic UKI
Accenture UK and Ireland

Rory Paterson

Global Head, Programmatic & MarTech
Expedia

Danielle Darko

Global Programmatic Associate Director
MediaCom

Katie Field

Head of Programmatic
Amazon

Ben Walmsley

Commercial Director - Publishing
News UK

Dee Frew

Associate Director
Publicis Media

David Goddard

VP, Global Programmatic Strategy
BBC

Vincent Tessier

VP Demand EMEA
adsquare GmbH

Nigel Gilbert

VP of strategic development
AppNexus

Fern Potter

Managing Partner
Neo@Ogilvy

Niki Stoker

Consultant & Founder
Rabbit & Hare

Paul Gubbins

Programmatic Lead
Unruly

Lloyd Greenfield

Client Partner
The Programmatic Advisory

julia Smith

Director of Communications
Impact

Jessica Barrett

Global Head of Programmatic
Financial Times

Ellie Edwards-Scott

Co-Founder & Digital Consultant
The Advisory Collective

Cadi Jones

Commercial Director EMEA
Beeswax

Andreas Dooley

Commercial Director UK
Adform