Paul has over 16 years experience in the advertising sector with the last 9 spent in programmatic. Having worked for market leading brands such as Reuters, The Daily Telegraph, City AM and several Ad start ups that successfully exited. Paul first moved into the world of AdTech when he helped to launch what was one of the first global mobile DSPs called StrikeAd that was later sold to Sizmek. Post this role, Paul joined the digital identity startup AdBrain that was later sold to The Trade Desk as one of their first commercial leads. Since then, Paul has held a number of senior positions at programmatic companies such as The Rubicon Project, PubMatic & Oath. Shortlisted by the drum in 2017 as one of the most influential people in the digital advertising sector, Paul sits on the Captify advisory board, is a mentor at the Programmatic Advisory and is regularly asked to moderate or participate on panels about how automation is changing the advertising ecosystem. Paul currently resides at News U.K. owned video AdTech company Unruly where he leads their programmatic strategy.